End product6 in square fence postGenerations™ composite · 100% recycled material
Process03 / 03 Build
Waste: ReImagined
Garbage, given a second life.
Most recyclers can only use a sliver of mixed plastic. We built a new way to use nearly all of it.
Collect.Convert.Build.
01
Collect: the plastic nobody wanted
Mixed #1, #2, #4, #5 and #7 plastics headed for the landfill.
02
Convert: a new way of making
Next gen extrusion turns up to 98% of it into product.
03
Build: a post for generations
Set once, built to stand for generations.
01 Collect
02 Convert
03 Build
From Avery's floor · October 2026
The real thing, unposed.
Every photo and clip below is Avery's own, shot on the floor in Lennox. This is the plastic nobody wanted — arriving, being sorted, shredded and extruded into product.
CollectMilk jugs, bottles and containers — mixed #1, #2, #4, #5 and #7 plastics headed for the landfill.CollectThe everyday plastic stream most recyclers can only use a sliver of.CollectCollection partners across the region feed the line.ConvertShredded and ready: up to 98% of the incoming stream becomes product.
On the floor in LennoxBins and carts of incoming material at the ZahnTech shop.Sorted material, ready to convertA basket of sorted plastic pieces beside prepared feedstock.Incoming containers, overheadA fresh bin of the mixed stream, seen from above.Feedstock, close upBottles and containers moments before the shredder.The shredder at workIndustrial shredding turns the stream into flake.Off the extrusion lineA finished composite profile coming off the line — the Build step, live.
Videos are poster-first and click-to-play — nothing autoplays, on any screen.